Why does Mitt Romney need so much make-up?

Analysis of Romney's campaign finance records during his time as Massachusetts governor shows he spent nearly $2,000 on makeup artists over four years. The personal-beautification spending was divided over six sessions to three separate companies. Individual makeup jobs ranged in price from $180 to $690. And he's still using make-up for his (failed) Presidential run. Why would a man need so much make-up? Is he striving to be a pretty boy?

Public Comments

1. these kind of petty questions get so old. I can't debate with issues so I'm gonna insult and belittle.
2. To be attractive to the voters.
3. Good point. And all the cons here can do is moan about Edward's $400 haircut.
4. If you are going to spend millions of dollars on your campaign, why not look your best at all times; especially, when you are in front of the camera.
5. Look to Nixon at the Kennedy/Nixon debate. His melting bad makeup helped win the Presidency for Kennedy. We require such things of our candidates in a visual society.
6. well...I guess the same reason the breck girl needs 400.00 hair cuts and primps in a mirror for 45 min....
7. Yeah, they criticize Edwards but Romney looks like he shellacs his hair and Rudy only wishes he had hair.
8. Because he is ugly.
9. Because he's actually a really ugly woman.